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Customer service training—The 5 ways to make a difference I cannot count the amount of times I have been asked on a customer service training course “how am I going to make a difference? I am just doing my job, management do not even notice”. Sales training courses—Reveal the importance of asking for the order Just imagine, if every prospect you met said ‘where do I sign’ or ‘when can you deliver it’ to a salesperson that would be their dream. Sales training courses teach the importance of the first 30 seconds A question that is often asked on sales training courses is ‘how should I dress?’ I think this is a vitally important question. You see a prospect will subconsciously have a perception of you built up in their mind in the first 30 seconds to 1 minute of a sales call.