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Quality Factors For Effective Web Research Web research refers to identification, compilation and analysis of information that is already available on the web. It helps in preliminary research as well as, continuous monitoring of the market providing inputs to strategic decision-making. The Limitations Of Online Desk Research Online desk research involves systematic identification, collection, analysis and documentation of data in order to assist the businesses to identify and solve the problems in decision making. How Online Desk Research Is Better Than Traditional Research? The marketing activity is changing more dynamically than ever due to the economic realignment in the recent times. The vital part of any marketing initiative is market research. Comprehensive market research provides insights to marketers on target markets and customer segments. Information Online – A Great Source For Marketing Research The growth of the World Wide Web has been one of the major events in the second half of the 20th century. A big advantage of World Wide Web for businesses is the availability and quick access of information than ever before in the history of mankind. Overpriced Internet And Low Speeds Prevent Broadband Growth In India In the area of broadband, India has a lot of catching up to do. According to Point Topic, India has fewer broadband connections than Hong Kong, a region it out-populates by nearly a billion people. Broadband penetration is estimated to be around 0.5% in India. Total Domain Names Registered Reached 177 Million Globally By 2008 Internet became a mainstream in many parts of the world. As there is a continuous growth in Internet usage, the number of websites on the Internet is also increasing. Growth Trends of Social Networking Sites in 2007-08 Social networking has become one of the popular online activities for worldwide internet users. According to comScore, social networking users grew at 25% from June 2007 to June 2008 and the number increased from 0.46 to 0.58 billion. Holiday E-commerce Spending decreased by 3% During Holiday Season in 2008 For a few years, holiday ecommerce sales have been in a growth mode, but the trend changed in 2008 holiday season. According to comScore Report, holiday ecommerce spending went down by 3% in 2008 compared to 2007. Online News Reading Is Growing Than Newspaper but Television Still Dominates People employ different sources of news for reading such as online news, newspaper, television news and radio.

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