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Almost 25 Percent of US Internet Users Accessing Internet through Mobile The number of visitors using mobile devices shot up to 56.9 million from 42.5 million with 34 percent growth rate year after year. The total number of Internet users in US was 227.7 million. Therefore, almost 25 percent of Internet users in US are accessing Internet through mobile. Men were still dominating the user market, which accounted for 53 percent of user market with 26 percent year after year growth rate. Analysis of the IAB US Internet Advertising Report (First Half 2009) Internet Advertising Bureau (IAB) released report on US Internet advertising revenues for the first half of 2009. According to the report, Internet advertising revenues were $10.9 billions in the first half of the year, declined by 5.3% compare to the last year during the same period. The revenues were $11.5 billions for first six months of 2008. Traditional Retailers Missing the Online Search Potential A recent study by ‘Internet-Engine’ revealed that traditional retailers are extremely behind their online counterparts in typical online searches. At the same time, e-tailers have a sturdy base in search queries. The growing importance of search among online population depicts its remarkable potential to enhance business opportunities, which the traditional retailers are not focusing on. Dramatic Fall In Education Standards In Just One Decade The Indian Higher Education System has a history of imparting quality education. This was a major strength and competitive advantage of India. During the years when offshoring was not yet popular, the PowerPoint presentations created for top management of North American / European companies would include several slides on the quality of education in India and the difficulty of getting admission into higher education. Challenges For eCommerce Growth In India eCommerce in India is estimated to be around $1.9 billion by the year end of 2008, according to eMarketer with 66% growth from 2007. Though these figures look good on paper, but when compared with some of the Asian counterparts, they are not encouraging. Google’s Market Share Grew By 12.30% To A Record 62% In Search Engine Market Shares Google crossed a new record high, breaking through 60% mark for the first time and reached 62% in search engine market shares for the month of April 2008. Exploring Business Opportunities with Internet Marketing Research The information collected and leveraged from Internet is invaluable from the marketing research point of view. Imagine gathering impartial information from literally millions of sources each day and deciding the marketing campaigns on this data.

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