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2009 US Online Holiday Season’s Sales Show Positive Growth The year 2009 ended with a positive note showing a clear growth trend in the online retail sales for the holiday season of the year. US online holiday season sales improved by a solid 5% when compared to the corresponding period last year, according to comScore report. Analysis on US online advertising for first three quarters for 2009 US online advertising revenues reached almost $5.5billion for the third quarter of 2009, according to the IAB internet advertising revenue report. It representing an improvement of 1.7percentage from Q2’2009 and declined by 5.4percentage same period in last year. Analysis on US Online Video Statistics for Oct ‘09 Online video streams are gaining popularity and have increased by 26 percent in October’09 when compared to October’08 according to Nielsen’s research report. Unique viewers increased by 14.8% when compared to the corresponding period in 2008. However, the percentage decreased by 0.5% when compared to the previous month i.e. September’09. Almost 25 Percent of US Internet Users Accessing Internet through Mobile The number of visitors using mobile devices shot up to 56.9 million from 42.5 million with 34 percent growth rate year after year. The total number of Internet users in US was 227.7 million. Therefore, almost 25 percent of Internet users in US are accessing Internet through mobile. Men were still dominating the user market, which accounted for 53 percent of user market with 26 percent year after year growth rate. Search Advertising’s Share in Total Internet Advertising Revenue Increases for the First Half 2009 Search advertising revenue share increased 1.7% in the total Internet advertising in first six months of 2009, when compared to the first half of 2008. Analysis of the IAB US Internet Advertising Report (First Half 2009) Internet Advertising Bureau (IAB) released report on US Internet advertising revenues for the first half of 2009. According to the report, Internet advertising revenues were $10.9 billions in the first half of the year, declined by 5.3% compare to the last year during the same period. The revenues were $11.5 billions for first six months of 2008. US Advertising Expenditures for First Half Of 2009 Recently TNS media intelligence released a report on total US advertising expenditures during first half of 2009. According to the report, US advertising expenditures declined by 14.3% for the first half of 2009 over the same period in 2008 and reached $60.87 billion. Major Trends in Click Fraud Click fraud has become a menace in the Internet Marketing Industry. Click fraud is such a simple process that made many ways to mess up the pay-per-click system. The simplest way to do this is your competitor's will have someone to click on your ads so many times. Global Internet Usage Trends The increasing number of Internet users every year indicates growing awareness among the people across the world. According to Internet World Stats June-09 statistics, World population reached 6.76 billions, increasing 1.4% YOY. At the same time, worldwide Internet usage penetration reached 24.7%, which means almost a quarter of the world population is accessing Internet. As the western world is saturating, the emerging world is fast catching up with the usage numbers. Quality Factors For Effective Web Research Web research refers to identification, compilation and analysis of information that is already available on the web. It helps in preliminary research as well as, continuous monitoring of the market providing inputs to strategic decision-making. Rural Connections Drives Broadband Growth in US Broadband penetration in rural areas grew by 9% in Q2 YOY. According to a study done by ComScore, the rural areas had significant gains in the past two years, whereas broadband penetration is very high in the metropolitan and micropolitan areas. East Coast has a significant percent of the total high-speed broadband connections in the US. The Limitations Of Online Desk Research Online desk research involves systematic identification, collection, analysis and documentation of data in order to assist the businesses to identify and solve the problems in decision making. Increased Cyber Security Threats with the Increasing Unsafe PCs and Internet Connections in India India is growing rapidly in IT infrastructure on its way to become an IT super power. According to I-Cube study, PC ownership grew 36% and Internet subscriptions grew 25% in 2008. However, a large number of computers in India have pirated OS and softwares instead of genuine copies. Bing Squeezed The Google’s Share But It Could Not Gain On Google After the launch of Bing with the positive market reaction, it is initially penetrated highly among the US searches. The growth rate of Bing throughout the June was good. As a result, it gained 0.4% share (Comparing with previous month share of Microsoft offices), according to Comscore. With that pace it was able to squeeze the growth of the Google. However, when we compare the shares of these two with June 2008, Bing lost 0.8% and Google gained 3.4%. Decreased Traditional Newspaper Readership, Increased Online Advertising Internet has become a major news source for any kind of news from anywhere in the world in any language. Online news versions are easy to surf and readers can get the required news just by a click besides access to various reliable sources that is not possible with traditional newspapers. Longer Search Queries Increased By 8% In 2009 The use of longer search queries is gaining popularity in the year 2009. According to Hitwise, The use of short search queries is reducing and the long search query is increasing, as users want a more specific search. Longer search queries are becoming popular, as there is a consistent growth in the usage when compared to June 2008. Broadband Usage Yields $32 Billion Net Benefits To The Consumers Broadband usage yielded $32 billion net benefits to the consumers in 2008, which increased from $20 billion in 2005. According to Compass Lexecon, this increase illustrates that American households are reaping benefits in many broadband enabled areas such as education, health, work, news, entertainment and civic affairs. Google Search Share Remains Unchanged In the Month of June Google remains unchanged in terms of US search engine market share as yahoo decreased, and Bing increased. Google is still ahead of all other search engines. Google has a search base of 9.1 billion searches with 65% market Share in June 09. The total US search base is about 14 billion searches, which increased about 2.5 billion searches from June 08 to May 09. Online Customers Believe Word Of Mouth More Than Traditional Advertising ‘Online recommendations’ are becoming one of the trusted forms of advertising for a major section of online customers. According to Nielsen, 70% of the people surveyed globally said that they trust ‘Consumer opinions posted online’. More over, 90% said they trust ‘Recommendations of people they know’. How Online Desk Research Is Better Than Traditional Research? The marketing activity is changing more dynamically than ever due to the economic realignment in the recent times. The vital part of any marketing initiative is market research. Comprehensive market research provides insights to marketers on target markets and customer segments.
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