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In today's fierce and competitive market, how can a company sell more cell phones? One response: manufacture "green" phones. The global Korean consumer electronics corporation Samsung announced at the Seoul World IT Show that it plans to begin offering two environmentally-friendly handsets. The first is the W510. Hazardous heavy metals such as lead are not used in the W510, which is constructed from a corn-based bioplastic. Hg and Cd. This is the earliest Samsung bioplastic-based telephone. However, At the CES in January, Samsumg was not the first or only big-time manufacturer of consumer electronics who utilizes the unconventional material Fujitsu showed off a laptop with a bioplastic case. Furthermore Nokia has produced the 3310 Evolve,, a portable telephone built in part of biomaterials. Getting rid of petroleum-based plastics is an excellent proposition, however, it is currently known that plastics are not sustainable, but corn can be a replacement for fuel. We hope that Samsung's newer models will use a more sustainable, next generation state of art bioplastic even though we understand, the reason behind testing the market for bioplastic with cost-effective corn that is easy to obtain before any decisions are made. Samsung has come out with a new phone. It is called the F268 and the company confirms that this phone does not contain either PVC (PVC) or BFR (Flame retardants consisting of organic compounds containing bromine). This telephone is a leap forward in the company's project to cease the use of PVC and BFRs in all of its mobile telephones by 2010. Samsung has received accolades from Greenpeace for it's environmentally-friendly electronics. This according to "Greenpeace Guide to Greener Electronics, which cites that since March the company has earned a ranking of 7 out of 10. placing it among the best. Regularly, It also received praise for its planned schedule for phasing out use of PVC and BFR. However, while, last November, Samsung began bringing to market PVC-free LCD panels. it only lost points on the strict Greenpeace ranking system when it faild to install a complete take-back and recycling program.
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Lucy is a freelance journalist with an interest in recycling and envirophone.com.
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